FRACTIONAL PEOPLE LEADERSHIP & EXECUTIVE COACHING

HR that scales with you.

Right-sized People leadership and executive coaching for growing companies. HR built for the stage you're at, and grown as you scale.

Book a 30-minute intro call →

THE SCALING PROBLEM

Growth breaks People systems first.

What worked at 30 people stops working at 80. By 200, the gaps show up as turnover, stalled hiring and managers who were never taught to manage.

Hiring outpaces process

Every manager hires differently. Time to fill creeps up and quality drops.

Managers learn on the job

Strong individual contributors get promoted and are left to figure out feedback and hard conversations alone.

Pay decided deal by deal

Without levels or salary bands, every offer is a negotiation and inequities pile up.

HR in the wrong size

Too little and the company strains. Too much and it drowns in process built for a bigger company.

ABOUT

Sheila Repeta

Founder & Principal, Lagom HR · San Francisco Bay Area

I've spent 20 years building People functions from the ground up: inside a VC- and PE-backed SaaS company through 3X growth and an exit, as the People leader of a new professional sports club, and as a consultant to 15 to 20 organizations a year across healthcare, technology, consumer and the public sector.

Along the way I've partnered with CEOs and executive teams on org design, workforce planning, talent acquisition, performance and total rewards, and helped leaders bring AI and automation into how their teams work.

I don't just advise on HR. I've built it, run it and handed it over, and I bring that operator's view to every engagement.

EXPERIENCE

Twenty years of building, in every setting.

EVERY STAGE

I've led People through the stages you're about to hit.

The first People function

Policies, HRIS, onboarding, compliance and a hiring process that works without the founder in every interview.

The growth sprint

Recruiting at volume, job levels and salary bands, goal-setting and performance, and training for new managers.

Acquisitions and exits

People diligence, bringing acquired teams on board, and the People workstream for a VC-to-PE exit.

Reorganizing for what's next

Org design and restructuring that match roles, leaders and headcount to where the business is going.

MY APPROACH

Right-sized for your stage, built for you to own, and grounded in having done the job.

Right-sized for your stage

Lagom means just the right amount. I build what you need now and a plan for what comes next, not a big-company HR department you can't use yet.

Built for you to own

Every engagement ends with a People function your team can run: documented, trained and handed over. You aren't renting HR from me forever.

An operator, not only an advisor

I've built and run People teams through 3X growth, acquisitions and an exit. My advice comes from doing the work, not from a framework.

Built-in coaching

Systems only work when leaders use them. I coach founders and managers through feedback, hard conversations and growing into bigger roles.

Modern tools, used well

I use AI and automation where they save real time, as I did to hire 50% more people a year while cutting time to fill. A small team can do the work of a bigger one.

GUIDING PRINCIPLES

What I believe about building People functions.

01 HR should be a proactive business partner, not a reactive program builder.

02 No Band-Aids. Think two steps ahead.

03 Feedback is the oxygen that fuels excellence.

04 Early communication saves hours of cleaning up.

05 Your lowest performer is your standard.

06 Build for top performers. Spend the right resources on the right people.

07 Anchor to the values. Always. Full stop.

HOW IT WORKS

Build, embed, taper, transition.

The goal is a People function you own. Each phase hands you more of it.

PHASE 1 · 90–120 DAYS

Build

The HR Starter Pack: the policies, systems and processes your stage needs, built in 90 days.

PHASE 2 · ONGOING

Embed

Fractional People leadership. I run the function alongside your team and adjust it as you grow.

PHASE 3 · AS YOU'RE READY

Taper

Less of me, more of you. Your team takes on the day-to-day while I advise.

PHASE 4 · HAND-OFF

Transition

I help you hire your long-term full-time People leader and hand everything over.

AREAS OF EXPERTISE

People Services

Ten areas, each sized to your stage. You leave with working tools, not a binder.

01 People strategy and roadmap

02 HRIS and employee lifecycle

03 Compensation and levels

04 Performance and goals

05 Hiring process

06 Manager enablement

07 Employee relations

08 People metrics

09 Org design

10 Compliance and policy

WORKING TOGETHER

Service Offerins

HR Starter Pack

Your People foundation, built for your stage.

3-6 MONTHS

Fractional People leadership

A senior head of People, part-time and embedded with your team.

MONTHLY

Advisory

A senior sounding board for founders and leadership teams.

MONTHLY

Executive coaching

One-on-one coaching for leaders stepping into bigger roles.

ONGOING

Transition

Hire and onboard your first full-time People leader, then hand off.

PROJECT

Ad Hoc Projects

Let us know about HR projects or initiaitives needing your HR suppport.

LET'S TALK

Let's build the People function your next stage needs.

A 30-minute intro call is the easiest place to start. Tell me where you are, and we'll figure out what "just the right amount" looks like for you.

Sheila Repeta, Founder & Principal · sheila@lagomhrservices.com · LinkedIn · San Francisco Bay Area

Book a 30-minute intro call →

Page updated

Report abuse